Watches
What a watch costs to own: service intervals, insurance, and what it returns at resale.
22 stories
-
A Rolex Submariner Costs 3.57 Ounces of Gold Today. A Daytona Costs 9.34.
Two prices read on the same day, divided. The number changes whenever gold does, which is most of what this calculation actually shows.
-
Gold Fixed at $4,336 on 2026-08-07. The Record High Was $5,405, Six Months Ago.
The London bullion market has published a gold price twice a day since 1968. All 14,657 afternoon fixes are free to read, and this is what they say.
-

Five Swiss Watches Ask Under $10,000. The Cheapest Is a Third of a Submariner.
The entry point is assumed to be a $15,495 Submariner. Priced on the same shelf on the same day, it is not.
-
What a Luxury Watch Costs to Own: Prices, Depth and the Conflict in Every Source
Every published guide to luxury watch value is written by somebody holding stock. This is our standing reference for what watches actually ask on the open market, which families are deep enough…
-

A Median Breitling Asks $4,795. A Median Audemars Piguet Asks $39,245. Six Swiss Brands, Priced.
Every brand ranking calls it prestige. Priced on the same shelf on the same day, the gap between the cheapest and dearest is 8.2 times.
-

What a Pre-Owned Rolex Costs, by Family: $7,595 to $40,495
Eleven Rolex families across 256 listings, with the inventory depth nobody quotes and the conflict in the source stated plainly.
-

The Best Rolex for Boating Is Not the Yacht-Master. It Asks $2,500 More for a Third of the Depth.
Six Rolex families ranked for actual use on the water, with the depth ratings and the pre-owned asking prices in the same place for once.
-

Swiss Watch Exports Fell Again in 2025. Volume Fell Almost Three Times Faster.
Exports came to 25.6 billion francs, down 1.7 percent, while unit shipments dropped 4.8 percent. The gap between those two figures is the industry’s actual position.
-

Rolex Unveils Prestigious Oyster Story Exhibition in Shanghai’s Luxury District
Exclusive showcase demonstrates why Rolex remains the ultimate status symbol for China’s wealthy elite
-

Franck Muller’s 2026 High Complication Timepieces: Investment Opportunities in Luxury Watchmaking
How the Swiss Manufacturer’s Latest Innovations Could Enhance Your Luxury Asset Portfolio
Follow this desk
One letter a week: what we priced, and the one number that explains it. No advertising, and your address goes nowhere else.
Weekly, Thursday morning